The Role of a Fashion Influencer in Fashion Cycle
Fashion Influencers are the fashion conscious crowd, role models of latest fashion. Trendy people who are first among the ‘consumer-segment’ to adopt a new trend. Fashion bloggers are a classic example of fashion influencers.
Fashion followers are those who adopt a trend when the trend reaches the peak stage. For instance, colour blocking a big trend this season, kick-started some 2-3 years ago. By spring/summer 2012, the trend has reached it’s peak stage and will soon see a decline as it will pave way for other trends. Ideally, fashion followers are those who adopt the colour-blocking trend this spring/summer when it has already reached the peak stage and will soon decline. Fashion laggers are those ‘unfashionable’ people who will adopt a trend at its decline stage, say from a clearance sale!
Being a fashion influencer, what is a fashion blogger’s role in fashion cycle? Fashion bloggers are a ‘catalyst‘ in fashion cycle. Fashion bloggers are a very powerful tool to alter the pace of fashion cycle and trends like never before. With mass-media communication and internet, fashion bloggers help the latest trends reach the mass much effectively than it was ever before. Now fast fashion has it’s own pros-and-cons and can be debated over and over. However, there’s no denial of the fact that fashion bloggers are indeed the newest and most powerful addition to the fast changing fashion industry.