Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Draping Knits

Few months ago, when the semester had just begun… Knitwear module was one of the most boring subject that we had. I would hopelessly operate the flat bed machine to knit swatches of jersey, cardigan and so on. Post the mid-semester exams, we started draping with knits and that’s where probably the real essence of the subject lies in… draping with knits is pure FUN. I designed and constructed my first t-shirt yesterday. The unexplained happiness that you feel when you wear something you had designed and stitched with plenty of efforts and hard work!


The t-shirt has a single seam line with no side seams. The seam starts at the neckline yoke, cuts the back and ends at the hem near front princess seam.
Bits of fabric… lying on the floor! The overlock machine where i worked.
While we were busy making t-shirts, final year students were restlessly working on their graduate collection as the show is just few weeks away! Though I am not really allowed to post images of their garments prior to the fashion show, here are some photos taken in the lab as the next generation Manish AroraS and Prabal GurungS were at work. (Oh. Yeah. They learnt it from the same labs where we learn it.)
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