Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

is it worth a try if i want to b in d industry?

– #AskPurushu

I red ur blog the other day and i found many answers to my queries. there are still doubts dat i wanted to clear so i hope u can help me. first off i am very much interested in fashion designing. There many ideas dat i want to portray but i cant design dose… i am in 12th standard now and i need guidance that what kind of course can i join? i want to learn it from d beginning my goal is to crack NID and NIFT. so wat should i do to prepare for entrance exam? if i crack NIFT den i dont want to work under some1… i want to b self employed, dere r many risks dat i kno but i want to know is it worth a try if i want to b in d industry? Thanking u and looking forward for ur reply…!!

Well, its always worth a try to follow your dreams. Coming back to your queries, it is very common for designers to be self employed. If you are good at your work, have capital and knack for business, you can always start a label, but working under someone else initially to gain experience is not a bad idea either. NIFT and NID entrances are mainly conducted to examine creativity. Though creativity is a relative subject, keep your mind open to inspirations and ideas. Think of out of the box, express your ideas, follow fashion, and most importantly don’t hold back your thoughts. And be open to sleepless nights and fatiguing work load.


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