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Most read men's fashion blog in India. Rated among best fashion bloggers in India. Fashion Designer, Illustrator, stylist and columnist.
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Bell bottoms flared trousers 70s fashion indian mens fashion blogger streetstyle purushu arie

70s Rebel Style – Starter Pack

Darker than darkest, the night sky stood still. Empty but ecstatic East Coast Road, is it highway to hell or stairway to heaven? I drifted home from Pondicherry to Chennai at sinister post-midnight hours. The murky silhouettes of coconut groves moved slowly through the car...

Men's Crop Top Streetstyle Men's Fashion Blogger

Hedonism of Youth

A lungi skirt, dhoti trousers and lungi pants – all gender neutral; what kind of men are ready for these clothes? Why only men? I no longer have a gender in mind when I design clothes. It’s mostly experiences that I translate into my creations....

In Defence of Nipples

Earlier this week, Facebook removed an image from my page because it didn’t follow the Facebook Community Standards. It was a beautiful photograph of Native American tribal women in their traditional summer costume from 1870s signifying historic cultural values. However, the customs and traditions of...

The Mobster Feat. Paresh Lamba Signatures

When I first walked into Paresh Lamba Signatures store in Bangalore, I was welcomed by three mannequins draped in ethnic ensembles inspired from Mughal & British Raj era. I reckoned that it was going to be a classic affair. Given my inclination towards raw and...

Greyscale – Mens AW15 Fashion Trend

Right now I take pride in my trend forecasting abilities. I posted an article titled '10 Shades of Grey' earlier in March this year when the AW15 shows have just rolled out. Today when I pick up GQ India September issue, grey is listed as...

Back to Basics – Men’s Street Style

Blazer: CreyateT-shirt: ConverseJeans: ThriftedShoes: FlipkartSunnies: LenskartThink different, since being seen as normal can be the scariest thing. It paradoxically makes normalcy ripe for the youth to adopt as their own. The most different thing to do right now is to reject being different all together....

Men’s Summer Holiday Style Essentials

Break free from the conventional norms of using jeans, trainers and T-shirts to create your summer vacation look. Here is my recent video that highlights the key men's summer holiday style essentials that will help you beat the rising mercury with style and panache.WEARING IN...