badge logo
Most read men's fashion blog in India. Rated among best fashion bloggers in India. Fashion Designer, Illustrator, stylist and columnist.
banner
About      Contact       Collaborations     Press

2017 Style Upgrade – The New Metrosexual Man

[caption id="attachment_9561" align="aligncenter" width="600"] Marc Schulze by Sharif Hamza for Dazed & Confused Magazine[/caption] The metrosexual look is dead. Well, almost dead. But what has survived is yet the boldest and most flamboyant subtribe of metrosexual culture. The term ‘metrosexual’ was coined in the mid 90’s...

#PurushuArieBridal x TAILORMAN + [GIVEAWAY]

[caption id="attachment_9513" align="aligncenter" width="993"] Gown: Purushu Arie, Tuxedo: Tailorman, Styling: Purushu Arie, Photography: Rajesh Thanikachalam, MUA: Anusha Swamy[/caption] The essence of marriage lies beyond the ring worn or paper signed. It is the union of two hearts whispering reliance for the other’s happiness and well being....

Bride’s Guide to Diamond Jewellery for Weddings

A daughter’s first style inspiration is none other than her mother. A mother’s collection of saris, pearls, diamonds, and makeup never cease to fascinate daughters. While growing up, wanting to dress and replicate her mother’s style comes absolutely naturally to a daughter. With a plethora...

Reinventing Easter Fashion for Kids

Reinventing the self sometimes involves sauntering unexplored roads. The only time I wrote about kidswear styles in this fashion blog was when I shared kids fashion illustration back in fashion college days. [caption id="attachment_9444" align="aligncenter" width="838"] Kids Fashion Illustrations | © Purushu Arie[/caption] Blooming lilies and the...

Marijuana & Mini Militia: Youth Culture’s Moment of Greenery

High fashion is getting higher, quite literally!   [caption id="attachment_9421" align="aligncenter" width="640"] Alexander Wang FW16 | Image: Dazed Digital[/caption] Pot leaf motifs from Alexander Wang’s FW16 collection set the message straight: cannabis can be chic.   [caption id="attachment_9422" align="aligncenter" width="681"] Mara Hoffman SS16[/caption] In 2015, marijuana motif set the...

Bell bottoms flared trousers 70s fashion indian mens fashion blogger streetstyle purushu arie

70s Rebel Style – Starter Pack

Darker than darkest, the night sky stood still. Empty but ecstatic East Coast Road, is it highway to hell or stairway to heaven? I drifted home from Pondicherry to Chennai at sinister post-midnight hours. The murky silhouettes of coconut groves moved slowly through the car...