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Most read men's fashion blog in India. Rated among best fashion bloggers in India. Fashion Designer, Illustrator, stylist and columnist.
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Bride’s Guide to Diamond Jewellery for Weddings

A daughter’s first style inspiration is none other than her mother. A mother’s collection of saris, pearls, diamonds, and makeup never cease to fascinate daughters. While growing up, wanting to dress and replicate her mother’s style comes absolutely naturally to a daughter. With a plethora...

Reinventing Easter Fashion for Kids

Reinventing the self sometimes involves sauntering unexplored roads. The only time I wrote about kidswear styles in this fashion blog was when I shared kids fashion illustration back in fashion college days. [caption id="attachment_9444" align="aligncenter" width="838"] Kids Fashion Illustrations | © Purushu Arie[/caption] Blooming lilies and the...

Marijuana & Mini Militia: Youth Culture’s Moment of Greenery

High fashion is getting higher, quite literally!   [caption id="attachment_9421" align="aligncenter" width="640"] Alexander Wang FW16 | Image: Dazed Digital[/caption] Pot leaf motifs from Alexander Wang’s FW16 collection set the message straight: cannabis can be chic.   [caption id="attachment_9422" align="aligncenter" width="681"] Mara Hoffman SS16[/caption] In 2015, marijuana motif set the...

Bell bottoms flared trousers 70s fashion indian mens fashion blogger streetstyle purushu arie

70s Rebel Style – Starter Pack

Darker than darkest, the night sky stood still. Empty but ecstatic East Coast Road, is it highway to hell or stairway to heaven? I drifted home from Pondicherry to Chennai at sinister post-midnight hours. The murky silhouettes of coconut groves moved slowly through the car...