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Most read men's fashion blog in India. Rated among best fashion bloggers in India. Fashion Designer, Illustrator, stylist and columnist.
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Purushu Arie discusses how Indian men are spending more on fashion than women with Times of India

Times of India, WINNER – Breakthrough Content of the Year @ #PalladiumSpotlight Awards

Arts Illustrated Magazine, Jan/Feb 2017


The Hindu

Hindustan Times

GQ India

E Naadu newspaper, Hyderabad

On appointment of Shri. Chetan Chauhan as Chairperson of NIFT, Asian Age



On Business of Fashion, Asian Age


Quote on chaos magic trend, Asian Age




Featured in the cover story of The New Indian Express – Indulge


Quote on slow fashion in Hindustan Times City.

Purushu Arie Hindustan Times QuoteQuote on #Twitter10K debate in HTCity
Published trend story in The Hindu on 2nd January 2015
Featured in GQ India
Featured in BuzzFeed
Quoted in The Hindu
Featured in MensXP
Diwali Style Lessons published in The Hindu on 7th November 2015
Purushu Arie was featured in GQ India in the article titled “7 ballsy style moves you should try this year”.
Featured by BuzzFeed among “13 Indian Men’s Fashion Bloggers You Need To Follow On Instagram”
Purushu Arie’s review/illustration on Marc Jacobs SS16 was shared by none other than the man, Marc Jacobs himself!
The article “Serious Without A Suit” was published in The Hindu newspaper on 18th July 2015

Interviewed Scott Schuman of The Sartorialist for The Hindu newspaper on 15th May 2015
Article titled Men’s Summer Holiday Essentials was published in The Hindu Metroplus, 25th April 2015
Article titled Style Guide: 7 Summer Holiday Outfit Ideas was published in The Hindu Metroplus, 28th March 2015
Article published in The Hindu Metroplus on 28th February 2015
Article titled 5 Ways To Wear Red was published in The Hindu Metroplus, 20th February 2015
Article titled  Gender Bender was published in The Hindu Metroplus on 7th February 2015.
Featured in HT City on January 18th 2014 among three fashion blogs that every guy must follow in the article titled “Men of Style.”

Article titled ‘Have yourself a trendy Pongal‘ was published in The Hindu Metroplus on 10th January 2015


Article titled ‘Wardrobe staples for fashionable men‘ was published in The Hindu Metroplus on 6th December 2014
 Article titled ‘The Lungi Statement‘ was published in The Hindu Metroplus on 15th November 2014
Article titled ‘Campus Style File‘ was published in The Hindu Metroplus on 01 November 2014
Opinion feature in Asian Age in the article titled ‘Tech Trumps Clothes‘ on 10th September 2014.
Quoted in The Hindu Metroplus in the article titled ‘Live It Up In Colourful Chinos‘, dated 3rd July 2014
Featured in Hindustan Times Brunch, in the article titled, ‘Fashion Bloggers – Not Just Posers‘ on 3rd August 2014
 Purushu Arie The Hindu feature
Featured in The Hindu Metroplus, Chennai edition in the article titled, ‘Into his material world‘ on 2nd June 2014.
Among top 5 finalist in Best Fashion Blog category at WIN14 awards
Featured in BLOGGERS IN FRONT ROW – HT City, Dated: August 06 2012

Designer Purushu on BTMs(Behenji-Turned-Modern) in Style in the City feature, Hindustan Times. (Dated: May 18, 2012)

Designer Purushu was rated as the most influential blog in Delhi by Hindustan Times on December 7th 2011.
Featured in Hindustan Times City, New Delhi edition on 12th October 2011. The newspaper talked about a tweet on Shantanu Goenka’s spring/summer 2012 collection which he showcased in Wills Lifestyle India Fashion Week Spring/Summer 2011.
Designer Purushu’s tweet on Wills Lifestyle India Fashion Week AW 2012 was featured in TWITTERATI section on 19th February 2012
Purushu’s tweet on Rehane’s autumn/winter 2012 show at WIFW was featured in TWITTERATI section in HT City on 20th February 2012