Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.

70s Rebel Style – Starter Pack

Darker than darkest, the night sky stood still. Chennai’s east coast road was empty but ecstatic. The murky silhouettes of coconut groves moved slowly through the car glass in distance, unable to keep pace. However the magnificent moon effortlessly raced through the grey clouds to nonchalantly follow us. The world came in a billion shades of grey. The nature is not only beautiful but transfixing at its darkest hours. Comfortably Numb queued in playlist and purple haze in my brain. As songs changed & time slipped by, I watched the wasteland mould itself into lit concrete structures. Chasing the pleasures here, and treasures there, we’re going fast, but are we going anywhere? The car eventually stopped in Chennai, however the playlist never did. Couple of AC/DC tracks, Gilmour solo, KISS, more Pink Floyd, and the music went on and on. Lay down your thoughts, surrender to the music, and you see white light within.

 

There’s something genuinely unique about the style personas of yesteryear rockstars. I put on a pair of bell bottoms and teamed it with faded denim shirt to evoke the 70s. The powder blue blazer completes the retro  monochrome look. A knitted tie in contrasting red breaks the monotony of blues and the outfit is completed with a pair of round frame suninies.

 

Bell bottoms flared trousers 70s fashion indian mens fashion blogger streetstyle purushu arie

 

Those with strong personal values, often compose a unique customized style. A myriad of accessories, colours and silhouettes come together to customize yours 70s inspired wardrobe. What’s next? Another adventurous road trip to New Year eve destination is on cards for me. And just in case you’d want to customize your car to suit your personality and values, Maruti Suzuki’s latest offering iCreate helps you customize Vitara Brezza, perhaps a wonderful choice for a long road trip. The iCreate experience offers up to 90 customization options including both exterior and interior accessories. A personalized wardrobe, a customized car, the same old 70s rebel and a New Year knocking the door, I’ll surely have plenty more tales to recite in this blog in coming months!

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In the mean time, check out Vttara Brezza’s iCreate experience in the video below. More details on website, Twitter, Instagram & Facebook.

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