Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.

Synthetic Fur is a Setback to Sustainable Fashion

giorgio armani fur

Image: Business of Fashion

Synthetic alternatives like faux fur is made from non-renewable petroleum-based products, such as nylon, acrylic and polyester, then treated with heat and chemicals to improve its look and feel.

hazards of faux fur
These industrial processes use three times as much non-renewable energy as real fur.

faux fur hazards

The petroleum industry accounts for the direct deaths of millions upon millions of living beings each year, from birds and sea mammals to the tiny microscopic beings that make up the backbone of ocean ecosystems.

pollution caused by faux fur

Faux fur end up in landfill and, just like petroleum-based plastic bags, can take up to 1,000 years to decompose. Larger wildlife can get entangled in plastic waste which can drown or starve them; they also eat it, which can cause painful deaths through intestinal blockage or rupture, or even longer, horrible deaths through starvation since they can no longer fit real food into their stomachs. And the same thing happens to tiny plankton, which are absolutely crucial to the health of the entire ocean. Even if your coat ends up in a landfill, the plastics can be washed into the water system as they break down, creating the same marine problems.

toxic impacts of faux fur
Washing fake fur may harm the environment, too. With every machine wash, says a 2011 paper for the Environmental Science & Technology journal, each garment releases an average of 1,900 tiny particles of plastic, which are then swilled into rivers, lakes and, eventually, the sea. These particles kill marine life and disrupt food chains.

synthetic fur pollution

Disposable fashion often relies on Third World sweatshop labour, paltry wages and toxic working conditions. The manufacture of fake fur doubles the risk of ill-health in workers due to the emissions of carcinogenic substances during production.

Faux fur unethical
Faux fur and fast fashion is promoting dependence on foreign oil and exacerbating child-labour issues in the Third World.

nf-s18

 

 
 

Links à la Mode, March 24

SPONSOR: Amazon’s Shopbop Joie, alice + olivia Dresses, Soludos Flats, Taylor and Tessier, Kitsch Hair Accessories, Intropia, Off the Shoulder Crop Tops, High Waisted Flare Jeans, Collar Necklaces, Men’s Stussy

1 Comment
  • KaD
    Reply
    December 31, 2016

    He can do what he wants, I’m certainly not going to be buying any toxic petrochemical garbage that feels like a toilet brush after it’s first washing.

Leave a Comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.