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Illustration – Justin Bieber for Calvin Klein

Justin Bieber kicks off 2015 with an underwear campaign for Calvin Klein alongside Lara Stone. The new face body of Calvin Klein looks obviously-photoshopped-hunky-and-chiselled. The bigger question than photoshopped-or-not is if the brand got their marketing strategy right with the baby popstar. While Bieber is extremely famous among teenage girls, he’s probably as uncool among men. Forget the tattoos & physique, how many men out there will be buying underwear endorsed by the guy who sang “Take the gas out the car it won’t drive, that’s how I feel when you’re not by my side”? Drop your feedback in comments 🙂

Pen illustration by Purushu Arie
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