Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.

Surface Development – Knee length boots

Late designer Lee Alexander McQueen’s Autumn/Winter 2009 show literally changed the way I looked at Houndstooth pattern. The models with white make up, huge lips were clad in black, white and red houndstooth pattern. The show till date remains as one of my all time favourite and the houndstooth pattern has been struck up in my head since then.

It inspired me to design a shoe for one of the surface design techniques assignments that I had received in college last semester. I designed a knee-calf length boots with black and white houndstooth pattern and fur detailing.

The surface of the shoe involved the following techniques:
1. Houndstooth Pattern
2. Pile work
3. Braiding

The surface development:

Houndstooth Pattern (2-2 twill weave)
Pile work using red feather yarn
Braiding (black flat cotton yarn)
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